In response to the ever-changing preferences of its passengers, Delta Air Lines is taking in-flight connectivity to unprecedented heights. The introduction of free Wi-Fi on the majority of its mainline domestic flights (spanning over 620 aircraft) signifies a groundbreaking move. Over the past year, travelers logged an impressive 32 million high-quality streaming sessions using this fast-paced internet service, providing a gateway for passengers to explore new content, entertainment, and more.
The incorporation of streaming-capable connectivity serves as a catalyst for Delta to elevate the overall travel experience for its customers. The aviation giant has strategically designed two entertainment products as integral components of its in-flight Wi-Fi experience, seamlessly enhancing the journey.
The first, Delta Sync Wi-Fi, brought to you by T-Mobile, is accessible on personal devices and comes at no additional cost for SkyMiles members.
This not only ensures high-quality connectivity but also provides members instant access to exclusive content and offers from carefully curated brands, aligning with passengers' preferences for onboard activities—whether it's catching up on the latest blockbusters, engaging in brain-teasing games, staying connected with loved ones, or being productive with work-related commitments.
The second offering, Delta Sync seatback, represents a significant upgrade to the airline's seatback screens. These screens, designed to mimic the appearance of smart TVs found in passengers' homes, go beyond the conventional.
Greeting travelers by name, providing real-time updates on estimated arrival times, connecting gates, and luggage status, these screens unlock features commonly associated with popular streaming services. Moreover, passengers can access an extensive library boasting over 1,000 hours of movies, TV shows, and Spotify playlists.
Already available on select aircraft, Delta Sync seatback not only offers unparalleled content but also incorporates technology that remembers passengers' viewing preferences, including where they left off in a movie, favorite shows, and much more.
Ranjan Goswami, Senior Vice President of Customer Experience Design at Delta Air Lines, emphasizes the airline's commitment to making the plane a dynamic digital platform for personalized interaction, immersion, and discovery. Delta keeps a close pulse on customer needs and expectations, aiming to enhance the in-flight experience continually.
Behind the scenes, Delta's focus extends to understanding how passengers want to engage with the platform, facilitating real-time adjustments to further enrich their travel experience.
Recognizing that passengers often juggle multiple screens simultaneously, Delta Sync's selection features were crafted with this multitasking customer in mind, ensuring a seamless and enjoyable journey.
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